Opened in 2013, Soho Space is much more than a showroom; it is a “house”. And, like all houses, on the one hand it expresses the personality of its inhabitants; while on the other, it is a meeting and welcoming place for outsiders – family, friends, acquaintances. More than a flagship store, it is the perceptible and luminous embodiment of our brand personality and a place that offers contents – opportunities to tell stories, rouse emotions, stimulate creativity.