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Directed by Gianluca Vassallo and produced by Foscarini, the film tells the story of the icon of radical architecture, and founder of the SITE group, James Wines. The movie investigates the close relationship between the artist and the individual, between the architect and his humanity.

Different points of view and stories about the man and the artist are presented to the protagonist itself. After having spent his life imagining a world in which everything is deconstructed, ironic, overturned, daring and cultured, Wines is faced with how “the world” sees him, in a collective story about the artist-architect, that becomes also a film about the impact of lateral thinking in the community, in individuals, in the processes of change that cross the world.

The story of the collaboration between Foscarini and James Wines unfolds across a span of nearly 30 years. Its roots date back to 1991, with Table Light / Wall Light, the first piece made by Foscarini with Wines’ SITE group. Some years later, the paths of Foscarini and SITE crossed again, thanks to an extensive profile published in Inventario (the book-zine launched by Foscarini in 2010 as an original and independent forma to investigate the world of creativity and design culture).
This led to Foscarini’s idea of reviving the first project, transforming it into a collection of editions of lamps and objects: The Light Bulb Series – a signature collection based on reflection on the light bulb as archetype, with its typical rounded form, poetically interpreted in a series of surprising disruptions.

Today Foscarini, with its free spirit, completely leaves the scene to Vassallo and Wines, master of contemporary architecture and breaking.

“In my view, cinema serves to investigate human depth; and this is even more pertinent in the case of documentary works. It would have been easy to dig into the excellent archival materials, to add an interview and offer the audience yet another tribute to an artist and his work. But in the production of meaning – in cinema or in photography – the task of someone like me who brings his own restless doubts, his own curiosities, a worldview that wants to be clarified, in relation to a personality like Wines, can only be to seek the complexity of the man that nourishes the originality of his genius. My work cannot help but investigate the depth, the idiosyncrasies, the fears, the chaos of James, rather than the glory of Wines.”

Gianluca Vassallo
/ director of the film.

Shot in New York City, Watertown MN, Washington DC, Miami, Stone Ridge NY and Rome from October 2021 to February 2022, the film has been selected by the curators of Milano Design Film Festival 2022, the annual event that for ten years now has utilized cinema to engage a wider audience in relation to the most contemporary concepts of design and architecture, seen from unconventional vantage points.

The signature collection “The Light Bulb Series” developed thanks to collaboration between Foscarini and James Wines/SITE is the protagonist of the installation “REVERSE ROOM” presented during Milan Design Week 2018 at Foscarini Spazio Brera: an overturned and angled “black box” that disrupts spatial perception and challenges our reactions to the environment and conventions.

Composed of a number of carefully selected pieces, in numbered limited editions, The Light Bulb Series is a signature collection of great value for the story it tells and the thinking it conveys. It is part of wider-ranging reflections on the light bulb as an archetype, with its typical form dictated by function and by the technology available at the time, which has remained constant for decades, in spite of the fact that technical evolution now makes it possible to adapt any form to the same function.
Wines approaches these considerations through explorations that gravitate around the main themes that have guided his architectural research, based on reaction to the surrounding environment and action on it. These themes are reversal, dissolution, nature, all those states of “architectural defect” that make it possible to rethink reality, giving it form while at the same time dissolving its boundaries.

All the pieces of the series are on view at Foscarini Spazio Brera in the Reverse Room, a special installation created by James Wines with his daughter Susan Wines, designed to bring out the characteristics of surreal inversion of these variations on a theme. In a room with dark walls, overturned and angled, with monochrome tables and chairs, the suspension lamps sprout from the floor, while table lamps look down from the ceiling, challenging our perception of spaces and our response to environmental stimuli and conventions.

“This series comes from the idea of disrupting the classic design of incandescent light bulbs, an idea that suggests a critical reflection on the absolutely non-iconic forms of modern LED lamps. The concept, implemented by Foscarini, stems from research on the spontaneous way people identify with forms and functions of everyday objects. In this case, the light bulbs merge, crack, shatter, burn out, overturning any expectations”.

JAMES WINES
/ ARCHITECT & DESIGNER

The story of the collaboration between Foscarini and James Wines unfolds across a span of nearly 30 years, through several important phases, in a natural merging of respective poetics. Its roots date back to 1991, with Table Light / Wall Light, the first piece made by Foscarini with Wines’ SITE group, created for the cultural areas of the exhibition in Verona “Abitare il Tempo”, curated in that period by Marva Griffin. Some years later, the paths of Foscarini and SITE crossed again, thanks to an extensive profile published in Inventario (the book-zine directed by Beppe Finessi, organised and supported by Foscarini), written by Michele Calzavara with coverage of the group’s many projects. This led to Foscarini’s idea of reviving the first project, transforming it into a collection of editions of lamps and objects.

“For a design-oriented company it is always a privilege to cross paths with the conceptual and artistic evolution of creative talents with whom the firm shares intrinsic affinities. This is what has happened in the case of Foscarini and James Wines.”

CARLO URBINATI
/ PRESIDENT OF FOSCARINI

“The Light Bulb Series” is a signature collection based on reflection on the light bulb as archetype, with its typical rounded form, poetically interpreted in a series of surprising disruptions.

“An idea that suggests a critical reflection on the absolutely non-iconic forms of modern LED lamps”. James Wines approaches this paradigm through explorations that gravitate around the main themes of his architectural research. These themes are inversion, dissolution, nature, all those states of “architectural defect” that allow us to rethink reality, granting it form and dissolving its boundaries at the same time. A drive towards experimentation, towards doing better but also doing differently, that has always been part of the spirit of Foscarini as well.

Composed of a number of carefully selected pieces, in numbered limited editions; The Light Bulb Series includes five different interpretations of this luminous icon. The collection is accompanied by a monograph on the work of the SITE studio, which encourages us to think about a world – of design, and therefore of possibility – in which we can always imagine shedding light in a different way.

/ Black Light
A light bulb socket that emits light, while the bulb remains black and “dark”: a pure inversionof functions and parts.

/ Candle Light
A candle on a light bulb: a short circuit between different ways and effects of shedding light. Two histories of lighting technique, the flame and the tungsten that blend and form a new ambiguous, paradoxical object.

/ Melting Light
As during fusion, a bulb immortalized in a photogram, halfway between form and liquefaction, suspended in a state of transition, becomes the evanescent icon of a ghost.

/ Plant Light
A bulb invaded by nature, pebbles and earth, can vanish as a bulb and be transformed as a terrarium, or in a bulb-pot for the plant that colonizes it.

/ White Light
The matrix, still intact, the basic icon and archetype of enlightenment.

All the pieces of the series are exhibited in the REVERSE ROOM, a special installation created by James Wines with his daughter Suzan Wines, designed to bring out the characteristics of surreal inversion of these variations on a theme.

Discover more about the Reverse Room installation

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